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Comparing Jewelry Brands

From time to time I like to study how luxury brands are doing on Twitter. Today I picked up 5 jewelry brands and compared their Twitter sentiment and word clouds. Let's take a look at Blue Nile Diamond, Cartier, Pandora, Swarovski, and Tiffany and Company in that order. Not all of them are luxury brands though so comparison is not that straightforward. Also, There were not many tweets for Blue Nile so the word cloud looks sparse. Blue Nile Diamond Cartier Pandora Swarovski Tiffany & Co Let's take a look at their sentiment graphs.
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Yogi Adityanath

Indian state Uttar Pradesh (UP) just concluded their state election. The largest political party in India, BJP, won the election with a massive majority. The new chief minister of the state is Yogi Adityanath, who is not only a seasoned politician but also the head priest of the Gorakhnath temple in UP. There has been a lot of complaining on social media about the choice of the chief minister. I decided to analyze a few thousand tweets in order to figure out the sentiment of the masses on Twitter. The sentiment is overwhelmingly positive! There are two sentiment charts and two wordclouds that were generated one day apart. The first set was generated just after the name of the chief minister was announced and the second was generated earlier today.

Hamilton

The big story has been about how the cast of Hamilton gave a small speech to Michael Pence, the vice president elect of the US. More on this story is available here: I decided to use a different type of wordcloud today. In order to test it, I used a much smaller corpus of tweets, just 2000. Here is the wordcloud  Clearly people are talking a lot about Pence and the cast but Trump shows up a lot too. This is because Trump decided to attack the cast on Twitter. The sentiment around this episode is unsurprisingly negative.

#EgyptAir

The big news today is that a plane carrying 66 people from Paris to Cairo has disappeared. Just now Guardian reported that French president Hollande has confirmed that the plane has crashed but no cause for the crash has been determined yet. The plane is still missing though. The wordcloud is as expected talking about the flight from Paris to Cairo. It's speculated that the plance went down in the Mediterranean and that's why you see this word appearing a few times in the tweets. It seems that the tweets are simply spreading this news. There is a little mention of prayers. Literally no mention of terrorism or terrorist, which implies that people are not openly speculating that yet. The sentiment is surprisingly positive. I can't figure out why! Perhaps the tweets mentioning prayers, praying, families, thoughts, etc. are adding to this.

#io2016

Google's largest annual event - the I/O conference - is taking place right now. You can find more news about it on Techcrunch or other tech blogs I have around 32K clean tweets for the analysis. I was interested in knowing which Google products get most mention. I didn't use Google in the wordcloud because it would be obviously the most commonly used word. Well, as it turns out Android is the most popular product that was discussed in these tweets. Allo is the new chat app that Google introduced to take on iMessage. Overall sentiment was quite positive but there were still around 18% negative tweets. These could be because of Google invited people to suggest what its next version of Android should be called. It starts with N so basically it was open to a lot of racist jokes.

George Zimmerman

Today George Zimmarman is trending because he announced that he will auction off the gun he used to kill Treyvon Martin. It's pretty sad. Anyway I decided to use this search term for getting the wordcloud because generally I don't have negative keywords on this blog. I was also curious to know whether people on Twitter will support him or oppose him.  As it's apparent from the sentiment graph, a majority of Twitter users disliked the news. The sentiment is overly negative with only about 10% people saying positive things about it. In the wordcloud, the main discussion topic is "gun" and words around it. This is not surprising because George Zimmarman usually is not trending. So this bunch of tweets are all about the auctioning of the gun. I think a lot of people also were a bit outraged because his name is "trending" on Twitter. But by showing this outrage probably they added to the trending topic! For example, this tweet received a lot of

#MothersDay

Well, I know I am late to the party. The Mother's Day was yesterday and I hope all of you celebrated it with your moms! I am surprised that there were still around 11% tweets that were negative!