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Comparing Jewelry Brands

From time to time I like to study how luxury brands are doing on Twitter. Today I picked up 5 jewelry brands and compared their Twitter sentiment and word clouds.

Let's take a look at Blue Nile Diamond, Cartier, Pandora, Swarovski, and Tiffany and Company in that order. Not all of them are luxury brands though so comparison is not that straightforward. Also, There were not many tweets for Blue Nile so the word cloud looks sparse.

Blue Nile Diamond

Cartier

Pandora

Swarovski

Tiffany & Co

Let's take a look at their sentiment graphs.







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