Macy's is trending! I don't get to use a lot of brand related hashtags so I decided to take this opportunity. Turns out that Macy's Parade hashtag was overwhelmed by the avocado guys, at least when I downloaded the tweets. This is what I like to call hashtag hijacking. So the equally trending hashtag is #AvosToNYC which was coined by the Twitter account @AvosfromMexico The sentiment is bimodal, mixed. I guess many people loved this but several others hated it!