From time to time I like to study how luxury brands are doing on Twitter. Today I picked up 5 jewelry brands and compared their Twitter sentiment and word clouds. Let's take a look at Blue Nile Diamond, Cartier, Pandora, Swarovski, and Tiffany and Company in that order. Not all of them are luxury brands though so comparison is not that straightforward. Also, There were not many tweets for Blue Nile so the word cloud looks sparse. Blue Nile Diamond Cartier Pandora Swarovski Tiffany & Co Let's take a look at their sentiment graphs.
Indian state Uttar Pradesh (UP) just concluded their state election. The largest political party in India, BJP, won the election with a massive majority. The new chief minister of the state is Yogi Adityanath, who is not only a seasoned politician but also the head priest of the Gorakhnath temple in UP. There has been a lot of complaining on social media about the choice of the chief minister. I decided to analyze a few thousand tweets in order to figure out the sentiment of the masses on Twitter. The sentiment is overwhelmingly positive! There are two sentiment charts and two wordclouds that were generated one day apart. The first set was generated just after the name of the chief minister was announced and the second was generated earlier today.