Skip to main content

#JebCanFixIt

Jeb Bush did it. Finally, I have a sentiment graph where the negativity is more than the positivity! Some background merits a mention. Jeb Bush is running for the GOP primaries and his campagn manager thought that it would be a good idea to launch #JebCanFixIt hashtag. It just so happened that it wasn't a good idea. The hashtag was provocative and couldn't be easily hijacked. That's exactly what happened. People started making fun of Jeb Bush by using this hashtag. Note that one doesn't have any control over how people use the hashtag. This is a good lesson for all the social media managers!

If you want to read more about this check out this news story:
http://observer.com/2015/11/internet-trolls-hijack-jeb-can-fix-it-campaign-possibly-ending-bushs-run-for-good/

Well, there is nothing much interesting in the wordcloud itself except that Vernon shows up. He is in the news right now but again I don't know why he would appear with this hashtag!

"Funny" and "fails" are frequently occurring words as well. Similarly, "campaign" and "slogan" appear a lot. So many people were commenting on the failed campaign/slogan.



No wonder then the sentiment was negative. But this is the first time I have a situation where the negative bar is longer than the positive bar. Good job Jeb!



Comments

Popular posts from this blog

#XFactorFinal

Today I am going to post 2 separate wordclouds. This is the first one, which I created 2 days ago but didn't post on this blog. XFactor is the popular TV show in the UK and they had the finale a couple of days back. So, here is the wordcloud. As I don't watch the show, I can't comment much but as always there is something that surprised me a lot and that's One Direction popping up as the most frequent term. Now it's utterly possible that when I downloaded the tweets, "onedirection" was trending more than XFactor. But this goes on to show how a popular hashtag can be associated with a completely unrelated term. One Direction apparently performed at this event. It was nice to see comments such as amazing, emotional, excited, etc. The sentiment was SUPER positive! Maybe this is the highest positive sentiment I have seen recently. Oh btw, I downloaded 200K tweets this time instead of my usual 100K

Yogi Adityanath

Indian state Uttar Pradesh (UP) just concluded their state election. The largest political party in India, BJP, won the election with a massive majority. The new chief minister of the state is Yogi Adityanath, who is not only a seasoned politician but also the head priest of the Gorakhnath temple in UP. There has been a lot of complaining on social media about the choice of the chief minister. I decided to analyze a few thousand tweets in order to figure out the sentiment of the masses on Twitter. The sentiment is overwhelmingly positive! There are two sentiment charts and two wordclouds that were generated one day apart. The first set was generated just after the name of the chief minister was announced and the second was generated earlier today.

Comparing Jewelry Brands

From time to time I like to study how luxury brands are doing on Twitter. Today I picked up 5 jewelry brands and compared their Twitter sentiment and word clouds. Let's take a look at Blue Nile Diamond, Cartier, Pandora, Swarovski, and Tiffany and Company in that order. Not all of them are luxury brands though so comparison is not that straightforward. Also, There were not many tweets for Blue Nile so the word cloud looks sparse. Blue Nile Diamond Cartier Pandora Swarovski Tiffany & Co Let's take a look at their sentiment graphs.